Online Genetic Testing Sales Analysis
Updated on April 19, 2024
Back to top
back to top icon
Online Genetic Testing Sales Analysis

If you’re curious about your family history or any genetic predispositions you may have, you’re not alone. Online genetic testing has skyrocketed in recent years, fueled by technological advancements and the availability of direct-to-consumer (DTC) genetic testing services.

Understanding the current market size, growth trends, and key drivers is crucial for businesses, investors, and consumers alike as the market continues to evolve. This article explores the latest statistics on online genetic testing sales, providing insights into the market’s current state and prospects.

Key Statistics on Online Genetic Testing Sales

Current Market Size

The online genetic testing market has boomed, with various reports highlighting its substantial value.

  • As of 2022, the global genetic testing market size was valued at $7.42 billion and is expected to expand at a compound annual growth rate (CAGR) of 22.0% from 2023 to 2030, reaching a forecasted revenue of $35.34 billion by 2030.
  • In the United States, the direct-to-consumer genetic testing market size was valued at over $1.5 billion in 2022 and is poised to grow at a CAGR of over 11%, with a projected value of $4.5 billion by 2032.
  • The global direct-to-consumer genetic testing market size was valued at $1.59 billion in 2022 and is estimated to reach $6.69 billion by 2031, growing at a CAGR of 17.30%.

Recent Growth

The online genetic testing market has witnessed substantial growth in recent years, with projections indicating continued expansion.

  • The global direct-to-consumer genetic testing market size was valued at $1.56 billion in 2022 and is expected to reach $8.8 billion by 2030, expanding at a CAGR of 24.3% from 2023 to 2030
  • The global consumer genomics market size was valued at $1.33 billion in 2023 and is expected to grow to $7.48 billion by 2033, at a CAGR of 18.85% during the projected period
  • The Pet DNA Testing Market size is estimated to reach $759.5 million by 2032, up from $322.02 million in 2022, with a projected CAGR of 9.20% during 2023-2032

Key Drivers of Growth

Several factors have contributed to the growth of online genetic testing sales, including personalized medicine, ancestry testing, and the increasing availability of DTC tests.

  • Personalized nutrition medicine is a major contributor, driven by the understanding that individual genetic makeup significantly influences nutritional needs and diet response
  • At-home DNA ancestry testing has seen a surge in demand as individuals become increasingly curious about their family history, with these tests offering the convenience of uncovering lineage and ancestral roots from home
  • The emergence of companies providing genetic testing consultations through telehealth platforms has increased accessibility and convenience for consumers, allowing them to gain insights into their genetic profiles from home
  • 23andMe stands out as the only U.S. Food and Drug Administration (FDA)-approved DTC test for cancer patients, leading to an increase in cancer tests and further propelling market growth
Updated on April 19, 2024
Angela Natividad
Angela Natividad
Content Contributor
Angela is a full-time digital content manager and editor for Know Your DNA. She also contributes freelance articles to several local and international websites when she has the time. She's always been a voracious believer in finding the truth and ensuring the science is sound.