Author
Angela Natividad graduated with degrees in Bachelor of Fine Arts in Creative Writing and Bachelor of Arts in Philosophy.
In university, Angela was an athletic scholar and edited the school paper's lifestyle wing. After graduating, she moved into editorial and content marketing roles across multiple online publications.
The DTC genetic-testing market is still growing, but it is changing shape. We track the latest market-size estimates, regional concentration, growth drivers, and the factors that could restrain the category.
Online distribution still dominates consumer genetic testing, but the market is maturing. We bring together the latest analyst estimates on market size, online sales share, category mix, and demand drivers.
About 50% of people are seriously concerned about what happens to their genetic data. We break down who's worried, what they're worried about, and how privacy fears are shaping the DNA testing market.
Up to 40% of consumer DNA test results may be false positives. We cover the rates across consumer, prenatal, and cancer tests, and what to do if you get a flagged result.
DNA evidence interpretation can vary between labs, analysts, and sample conditions. We review the data on what causes those differences and how forensic labs are working to reduce them.
SNP chips still power much of consumer DNA testing because they are fast and affordable. We compare current market growth, where the technology remains strong, and where rare-variant accuracy breaks down.
Genetic disorder incidence rates vary widely across populations. We break down the data on common conditions, population-specific differences, and the growing market for predictive testing.
Genetic testing is now more popular than ever. People want to know about their ancestry, health risks, and personal traits. As the market expands,
The United States sends more people to jail than any other country in the world.1 As much as twenty percent of the world's prisoners are in the U.S.2
As the use of DNA evidence in criminal investigations has grown, so has the importance of understanding the effectiveness of these databases in solving