Guides to DNA testing, ancestry, and health. Making genetic science accessible to everyone.
Who we are
A team of geneticists, genealogists, and science writers helping people uncover their story through DNA.
What we do
We create comprehensive guides and unbiased reviews of DNA test kits for ancestry, health, and more.
How we test
Every product is evaluated for accuracy, privacy, and value before we recommend it.
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Featured Article
The finger-prick allergy kit category has thinned out. Curex is the pick if you want IgE testing plus treatment; Labcorp OnDemand and Quest sell lab-grade IgE panels with no subscription. IgG food sensitivity panels and hair-sample tests are the ones to skip.
Deep Dives
From choosing your first DNA test to interpreting complex health results, we've got you covered.
Learn about your ethnic origins and family history through our ancestry DNA guides and kit reviews.
Ancestry DNA Test Kits
Explore expert reviews and comparisons to find the right DNA test for uncovering your unique heritage.
Finding Lost Relatives
Learn how DNA testing services can help you identify and connect with relatives you never knew existed.
Native American Heritage
Understand the complexities of tracing Native American ancestry and find resources tailored to this lineage.
Interpreting Your Results
Receive guidance on understanding your results and the insights they provide into your ancestry and health.
Discover how your DNA reveals health risks and guides personalized prevention in our genetic health resources.
DNA Testing for Disease Risk
Learn how DNA tests can reveal your likelihood of developing certain health conditions and diseases.
Genetic Disorders and Testing
Explore the role of DNA testing in diagnosing and managing genetic disorders across the lifespan.
Health Kit Reviews
Discover which kits offer the most reliable and actionable insights for preventative health strategies.
Latest
GeneSight is clinician-ordered and bills insurance, with a $330 self-pay option. ClarityX sells direct at $399 for Mindwell or $499 for Max Rx and takes no insurance at all. Here is which one fits your situation.
Curex bundles IgE allergy testing, telehealth, and custom-compounded sublingual immunotherapy drops for $99 a month self-pay. The drops are compounded and off-label in the US, and the FDA does not review compounded products.
Basepaws now offers a dog DNA test at $149 (often on sale under $90) covering 330+ breeds and 280+ health markers using next-generation sequencing. Here is what you get, how it compares to Embark and Wisdom Panel, and who should buy it.
The DTC genetic-testing market is still growing, but it is changing shape. We track the latest market-size estimates, regional concentration, growth drivers, and the factors that could restrain the category.
About 50% of people are seriously concerned about what happens to their genetic data. We break down who's worried, what they're worried about, and how privacy fears are shaping the DNA testing market.
Up to 40% of consumer DNA test results may be false positives. We cover the rates across consumer, prenatal, and cancer tests, and what to do if you get a flagged result.
